409 | MA-MARKET

Foundational Principles of Marketing

Students analyze business marketing, case studies and engaging, real-world scenarios including digital marketing.

Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.

Curated readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

Curriculum & Leaning Outcomes

See curriculum and lessons below. The content, assignments, assessments and exams have been designed to achieve the course learning outcomes.

This course was developed by Lumen Learning with License CC BY: Attribution. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and videos provided by the BBC.

Degree Credits

By completing this course students will earn 5 ECTS study credits which can be applied towards the Integrated Master’s Degree.

Accreditations & Certificates

A course certificate of attendance will be provided.

Admission Requirements

This course is open to all Integrated Master’s Degree students.

Tuition & Financial Aid

Contact us for a detailed overview of the course tuition including potential credits, financial aid and sponsorship options.


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Course Includes

  • 16 Lessons
  • Course Certificate

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