408 | MA-BIZCOM

Business Communication Skills – Introduction

Learn the essentials of communication, visual aids, presentations, speeches & communications.

Outcomes | AccreditationsAdmission | Credits | Tuition


In Business Communication Skills for Managers, students learn how to effectively communicate in business, with an emphasis on the use of these skills as a manager. The course introduces important elements of successful communication, providing examples of effective communication and providing students opportunities to practice the same. The course covers the essentials of communication including professional writing, visual aids, presentations, speeches, phone and online communication, and both getting hired and finding new hires.​

Curriculum

408 | MA-BIZCOM

Business Communication Skills – Introduction

Learn the essentials of communication, visual aids, presentations, speeches & communications.

The content, assignments, and assessments for Business Communication Skills for Managers are aligned to the following learning outcomes.

Module 1: Identify key principles in business communication

Communicating in Business

  • Discuss the importance of effective communication in business Effective Communication in Business
  • Differentiate between different methods of communication Methods of Communication
  • Discuss the importance of ethical communication Ethics in Business Communication
  • Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital age Staying Connected

Module 2: Writing in Business

Discuss different processes and considerations involved in writing in business

  • Write a business communication given a specific audience and purpose
  • Discuss the impact that word choice and tone can have on a business message
  • Identify the three parts of the writing process
  • Use common word processing software to write business messages

Module 3: Written Communication

Identify the appropriate use of different channels of written communication in business

  • Discuss the shift from paper to digital communication
  • Compose emails and memos intended for an audience within the same company or team as the writer
  • Identify other common methods of professional communication
  • Discuss appropriate ways to communicate to an audience outside of the company
  • Determine the appropriate communication channel for a specific type of message

Module 4: Research

Use traditional and online tools and methods to find, evaluate, and process information

  • Discuss the importance of data and identify its role in business
  • Process information from internal sources
  • Evaluate and practice preliminary, intermediate, and advanced search techniques
  • Evaluate and practice methods of analysis to assess the quality and reliability of a source
  • Discuss issues of plagiarism, copyright and fair use

Module 5: Visual Media

Create meaningful visual media

  • Find the best media to present your message
  • Discuss how to most effectively use images in business messages and identify potential sources for these images
  • Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids
  • Discuss the use of video in business messages
  • Identify ways to make information more accessible to your audience
  • Incorporating meaningful visual media in business messages

Module 6: Reports

Create various types of business reports

  • Discuss the different types of reports and their purposes
  • Create an informal report
  • Create formal reports and proposals

Module 7: Public Speaking

Identify key principles in public speaking for business

  • Identify key principles of effective public speaking
  • Describe delivery techniques for use during a public speech
  • Identify the role and importance of your audience
  • Discuss tips and tricks to giving an effective speech

Module 8: Developing and Delivering Business Presentations

Create a presentation using slides and other visual aids

  • Discuss the usefulness of visual aids and identify common presentation tools
  • Create a presentation using Microsoft PowerPoint
  • Create a presentation using Google Slides
  • Create a presentation intended for a business meeting

Module 9: Communicating through Technology

Organize and participate in meetings using phone and video conferencing tools

  • Recognize common types of tools for audio, video, and web sharing tools
  • Use common planning tools to schedule business meetings
  • Schedule meetings with audio, video, and web sharing components
  • Use audio conferencing tools effectively in a business context
  • Use video conferencing tools effectively in a business context
  • Use web sharing tools effectively in a business context

Module 10: Social Media

Use social media to present a business message

  • Identify common social media platforms used by businesses
  • Identify social media platforms that are typically less frequently used by businesses
  • Use various types of social media to increase your sales
  • Use various types of social media to build affinity with your customers and make your brand stand out

Module 11: Communicating Different Messages

Write various types of business messages, including informative messages, team-focused messages, criticism, and response messages

  • Identify the appropriate usage of informative business messages and write an informative business message
  • Discuss the importance of team-focused communication in business
  • Write a business message criticizing internal or external business situations
  • Write a response to criticism

Module 12: Collaboration in and across Teams

Identify ways to collaborate in business within a team and across multiple teams

  • Discuss the role and types of teams in workplace communication
  • Discuss strategies for working in collaborative projects
  • Discuss best practices in workplace etiquette

Module 13: Social Diversity in the Workplace

Propose solutions to challenges that may occur in communication, especially across cultures in a global marketplace

  • Define diversity and discuss its influence on the workplace
  • Discuss how different cultures impact the workplace
  • Discuss the how gender impacts communication in the workplace
  • Discuss the impact of disabilities in the workplace
  • Discuss different strategies for talking to individuals from a different generation
  • Discuss strategies for creating a functional workplace by combating biases

Module 14: Finding a Job

Create a resume, a cover letter, and a profile on professional social media sites

  • Discuss how to gain skills necessary for professional life
  • Discuss the importance of networking, and identify strategies to increase your professional network
  • Produce a résumé and a cover letter
  • Discuss effective interview strategies and prepare for common interview questions

Module 15: Recruiting and Selecting New Employees

Describe effective strategies for recruiting and selecting qualified job applicants

  • Describe effective strategies for recruiting qualified job applicants
  • Discuss the key elements of a successful interview
  • Identify the key steps in selecting a new employee


+5 enrolled

Not Enrolled

Course Includes

  • 16 Lessons
  • 1 Quiz
  • Course Certificate

Learning Outcome

408 | MA-BIZCOM

Business Communication Skills – Introduction

Learn the essentials of communication, visual aids, presentations, speeches & communications.

The content, assignments, assessments and exams have been designed to achieve the course learning outcomes.


+5 enrolled

Not Enrolled

Course Includes

  • 16 Lessons
  • 1 Quiz
  • Course Certificate

Faculty

408 | MA-BIZCOM

Business Communication Skills – Introduction

Learn the essentials of communication, visual aids, presentations, speeches & communications.

This course was developed by Lumen Learning (License: CC BY: Attribution) with contributions from Freedom Learning Group, Barbara Egel (City Colleges of Chicago), Susan Kendall (Arapahoe Community College), Robert Danielson (Saint Mary’s College of California), Nina Burokas (Mendocino College, Saddleback College), Sherilyn Reynolds (San Jacinto Community College), Farhad Desai (Concordia University), and Marie Stirk.


+5 enrolled

Not Enrolled

Course Includes

  • 16 Lessons
  • 1 Quiz
  • Course Certificate

Degree Credits

By completing this course you will earn 5 study credits which you can be applied towards your B.A. Degree.

Accreditations & Certificates

A course certificate of attendance will be provided.

Admission Requirements

This course is open to all Bachelor’s Degree students.

Tuition & Financial Aid

Contact us for a detailed overview of the course tuition including potential credits, financial aid and sponsorship options.


+5 enrolled
Not Enrolled

Course Includes

  • 16 Lessons
  • 1 Quiz
  • Course Certificate